As we move further into the digital age, the website is increasingly becoming the face of every company. Regardless of whether you are selling any products, it will serve to be the next best thing to a storefront, catalog, brochure, business card, flyer, etc. In many cases, your customer will opt to replace all those things with your website. The website is the one place online where you control all the messaging and content. The best practices for conveying your brand’s message, your positioning, and the value your customers should rely on you for should be built into your website. As a result of our work together, we will have everything we need to make recommendations for the strategic and technological foundation for your website and the software you should have built into it.
Based on our strategic work, it is likely that we will recommend and plan your website to be built with a CMS or Content Management System. This will provide the structure and platform for updating features like:
A good and valuable website will deliver high quality and valuable content in a clean and efficient way and on a consistent basis. Click here to read our article on content creation strategy.
Click here to read our article on Lead Generation
At this juncture we will have prepared the formal SEO audit to guide us in the planning stages of your website and its content creation moving forward. Refer to our articles on SEO.
Click here to read about our SEO audit practice.
In our brand strategy workshop, we will have gone to great lengths to determine the most appropriate visual style of your brand to be in alignment with your goals. This visual style firmly rooted in brand strategy determined will be the guiding force for the design. We will make no compromises in its delivery when combined with the other assets brought together to create the whole. We will determine the strategic context for all of a website's design elements such as:
Though, design will be instrumental in providing the cohesive visual message in alignment with our brand strategy and positioning, we will not be sacrificing functionality and user experience. All websites worth making are fully responsive - completely functional on all screen sizes and types, and all good websites are optimized for readability, usability, and speed.
The website will be the hub by which your entire customer engagement process hinges.
CRM tools are software that exists to organize and keep track of your company’s sales efforts and keep customer engagement consistent. Integrated with your website and communications efforts a CRM will keep your business development as efficient as possible. A CRM will be your venue for organizing contact records and content engagements for individual leads and customers:
Marketing automation solutions allow companies to streamline, automate, and measure marketing tasks and workflows. Marketing Automation software are typically built into all-in-one CRM services and elements can be also be seen in some rubust Ecommerce platforms today. High quality marketing automation software, integrated with your website and CRM, allows you to
Google Analytics is a free and comprehensive platform that allows you to analyze website visitor data in depth. It is recommended to integrate into all websites we work with. Google analytics can be used to track and learn:
Google is always expanding their platforms and rolling out new features at alarming rates. A wealth of advantages and information can be gathered and by working with their tools. We will be working with a number of their other tools in our Search Engine Optimization and Competitor Research efforts.
Click here to read our article on competitor research.
Click here to read our article on the SEO audit we offer as part of our brand strategy process.
